By-Latinos, Latinos-area healthcare startup Zócalo Health closes $5 million in funding to launch primary care services

By-Latinos, Latinos-area healthcare startup Zócalo Health closes $5 million in funding to launch primary care services

Seattle – (work wire) — Zócalo Health, a Latino-based healthcare service designed for Latino patients, today announced $5 million in seed funding, co-led by Animo, Virtue, and Vamos Ventures. The round includes other notable investors including Necessary Ventures, Able Partners and angel investors Toyin Ajayi, Freada Kapor Klein, Nikhil Krishnan and Erik Ibarra. The money will support the company’s launch of virtual primary care services in California, Texas, and Washington in 2022, delivering a much-anticipated improved healthcare experience for Latinos built on trust, community, and culture.

More than 60 million Latinos live in the United States today – the largest minority group in the country. By 2050, they will make up more than 30% population with 132.8 million people. Despite this growth, the US health care system lacks the products and resources to meet the unique cultural needs of this population. Latinos have disproportionately limited access to primary care with only one primary care physician each Five to six thousand Residents of the predominantly Latin postal codes.

Zócalo Health addresses this gap by providing affordable and accessible primary care that blends tradition and innovation and prioritizes relationships of trust between caregivers and patients. Services will be provided through monthly and annual memberships that give patients access to a full care team – led by a Promotor de Salud (Community Health Worker) Consists of physicians, nurses, mental health therapists, and others – as well as same-day appointments and care coordination services focused on addressing the social determinants of health.

“We founded Zócalo Health to embrace the values ​​and traditions from our Latin culture and identity and make them the heart of the primary care experience. We are transforming healthcare in this country, where we can no longer rely on a one-size-fits-all system filled with inequality, says Eric Cardenas, co-founder and CEO of Zócalo Health. “We are relentlessly committed to meeting the needs of the Latino community with urgency and care. We are grateful to our team and our investors, who understand the importance of leveraging innovation while preserving culture and tradition along the way.”

“Our current health care system fails to work with and respect Hispanic identities, care needs, and preferences.” said Marisa Harden, co-founder and head of strategy and operations at Zócalo Health. “In my work in healthcare throughout my career, I have never seen people like me leading healthcare solutions for my community. With our experience and our network, we have the opportunity to build something better for our families and Hispanic communities across the country, demonstrating that if the system does not change, we must Be that change.”

Zócalo Health is led by diverse entrepreneurs who are changing the startup landscape. less than 1% Of the funds from 25 major risk and venture capital firms that end up in the hands of Latino founders. Latino startup funding constitutes approximately 2% of the total investment in the startup. and only 13% Of the venture capital dollars that go to startups with a woman on the founding team.

“Our team at VamosVentures see tremendous promise in what Zócalo Health is doing,” said Xavier del Rosario, partner at the venture capital firm. “We believe in a future where diverse leaders can access resources to support their communities, and we are confident that the team behind Zócalo Health is carving their way into that future.”

Zócalo Health is launching its services in California and Texas in National Hispanic Heritage Month and plans to expand to other states in 2022 and beyond. To learn more about Zócalo Health’s mission and services, visit

About Zócalo . Health

Zócalo Health is a Latin-founded virtual family medicine service designed for the Latino patient. We remove barriers to healthcare by providing comfortable, transparent and culturally compliant care to our members. Our services include same-day virtual healthcare appointments and mobility assistance for a monthly fee. Zócalo Health is available to individuals who live in California.

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