Vancouver, Laundry. – (work wire) – Nautilus, Inc. (NYSE: NLS), a leader in home fitness innovation for more than 30 years, today announced the launch of the Bowflex® BXT8J Treadmill with JRNY® Adaptive Fitness App Compatibility at online retail partners And in stores. Providing customers with an integrated fitness solution at an affordable price.
According to a recent survey conducted by YouGov* on behalf of Nautilus Inc. However, the most important advantage of a treadmill is affordability, and the main reasons consumers stop buying a treadmill are cost and size.
“With the launch of the Bowflex BXT8J treadmill, we continue to diversify our product and omnichannel offerings and provide consumers with the ability to shop based on their personal preferences,” said Jay McGregor, Senior Vice President, and General Manager of North America Sales, Nautilus, Inc. “We know affordability is an important trait for our customers, and we’re excited to offer a quality heart product with digital connectivity, accessible through our nationwide retailer partners.”
The Bowflex® BXT8J treadmill provides high-performance cardio combined with the ability to pair the user’s device with the JRNY® Adaptive Fitness App. The treadmill’s built-in media rack makes it easy to explore new and personal JRNY® workout experiences using a tablet or phone (available on iOS and Android devices). A JRNY® Adaptive Fitness Membership provides access to Explore Global Trails, JRNY Radio, and hundreds of coach-led workouts, all of which are tracked and archived in the JRNY(R) Member’s Journal.
Bowflex® BXT8J Treadmill
Additional features include:
20″ x 60″ L running belt and Comfort Tech cushioning system for a softer landing.
Speeds up to 12 mph and a 15% automated incline to push your workout even further.
The foldable SoftDrop™ system and transport wheels make it easy to move and store the treadmill around the home.
The Ultra-clear DualTrack™ LCD screen comes with 26 internal exercise programs (no Wi-Fi required).
Heart rate chest strap to help stay in the target area, along with calling and telemetry features for heart rate monitoring.
For $1,299 (MSRP), the Bowflex® BXT8J treadmill is available for purchase online at select retailers, including Academy, Amazon, Best Buy, Dick’s Sporting Goods, and Nebraska Furniture Mart, as well as select retailers and Nebraska Furniture Mart websites.
For a limited time, new JRNY® customers will receive a free trial. After the free trial, members will sign up for $149 per year ($19.99 per month) to access JRNY® Workouts for the Bowflex® BXT8J treadmill on their mobile device or tablet.
For more information about the JRNY® Adaptive Fitness Membership, please visit: https://www.jrny.com.
*All figures mentioned, unless otherwise noted, are from a survey conducted by YouGov Plc on behalf of Nautilus, Inc. The total sample size was 2,646 adults. Numbers are weighted and represent all US adults (18+). Fieldwork was carried out between 17-19 AugustThe tenth 2022. Participants completed the online survey.
About JRNY® Adaptive Fitness Membership
The JRNY® Adaptive Fitness Membership offers personalized full-body and cardio workouts that evolve as you do. It learns with each use by evaluating your fitness level and recommending exercises based on your abilities, time available, mood and more. With streaming entertainment and an ever-growing library of real-time full-body workout and training content, this fitness experience works seamlessly with compatible devices and on your mobile device.
About Nautilus, Inc.
Nautilus, Inc. (NYSE: NLS) is a global leader in digitally connected home fitness solutions. The company’s brand family includes Bowflex®, Nautilus®, Schwinn® and JRNY®, its digital fitness platform. With a wide range of exercise bikes, cardio equipment, and strength training products, Nautilus, Inc. From living healthier through individual connected fitness experiences, and in doing so, you envision building a healthier world, one person at a time.
Headquartered in Vancouver, Washington, the company’s products are sold directly to consumers on brand websites and through retail partners and are available throughout the United States and internationally. Nautilus, Inc. Investor Relations page on its website (www.nautilusinc.com/investors) to make information available to investors and the market.
This press release contains forward-looking statements (statements that are not historical facts) within the meaning of the Private Securities Litigation Reform Act of 1995, including: projected, targeted, or projected financial and operating results and capital expenditures, including but not limited to net growth rates sales, gross margins, operating expenses, operating margins, projected demand for new and existing company products, data regarding the company’s prospects, resources or capabilities; Planned investments and strategic initiatives and the expected or targeted results of these initiatives; The effects of the COVID-19 pandemic on the company’s business; and the planned operational initiatives and the expected cost-saving results of such initiatives. All such forward-looking statements are subject to risks and uncertainties, which may change at any time. Factors that could cause actual expectations to differ for Nautilus, Inc. include: also materially different from these forward-looking statements: weaker-than-expected demand for new or existing products; Our ability to timely obtain stock that meets our quality control standards from single source foreign manufacturers at acceptable costs; Risks associated with current and potential delays, business interruptions, or supply chain disruptions, including delays in shipment due to severe shortages of shipping containers; inability to pass on or mitigate the impact of increases in raw materials prices and other cost pressures, including unfavorable currency exchange rates and increased freight costs; Experiencing greater than expected delays and/or costs in connection with the launch of new products, entry into new markets, or strategic initiatives; Our ability to recruit and retain key management personnel; changes in consumer fitness trends; changes in the media consumption habits of target consumers or the effectiveness of our media advertising; decrease in consumer spending due to unfavorable economic conditions; risks related to the impact of the COVID-19 pandemic or similar public health crises on our business; softness in the retail market; Availability and timing of capital to fund our strategic initiatives, including the ability to raise capital on favorable terms or at all; Changes in financial markets, including changes in credit markets and interest rates that affect our ability to access those markets on favorable terms and the effect of any future decline in value. Additional assumptions, risks, and uncertainties are described in detail in our filing statements, reports, and other filings with the Securities and Exchange Commission, including the “Risk Factors” set forth in our annual report on Form 10-K, as supplemented by our quarterly reports on Form 10-Q. These deposits are available on our website or at www.sec.gov. You are cautioned that these statements are not guarantees of future performance and that our actual results may differ materially from those set forth in the forward-looking statements. We undertake no obligation to publicly update or revise forward-looking statements to reflect subsequent developments, events or conditions.
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