The pop-up will resemble a freezer compartment with familiar frozen foods in innovative ways to help reduce food waste, keep virtually ‘parked’ items fresher for longer and help maximize space – all while offering free food.
next week, Sainsbury’s will present
A new concept freezer store that will show London customers how to freeze unexpected foods, prevent surplus food from going to waste and help people save money.
Running in London Boxpark, ShoreditchOn 27-28 September, the first immersive installation of its kind looks like a regular Sainsbury store from the outside; But once inside, visitors will be greeted with frozen groceries that they usually buy fresh. Upon entering, customers will be greeted with shelves stacked with fruits, vegetables, dairy, meat, fish, and baked goods – but everything will be frozen, and handed out for free.
Along the same lines Hellmanns Energy
This year’s campaign, which appeared previously NFL back Jerrod Mayo Sainsfreeze takes on tackling people who waste food and offers advice on how to use surplus food instead, and aims to offer home cooks new ideas for preserving and utilizing some of the food Brits are wasting food. Items normally found in each aisle will be frozen in creative ways to help save space and preserve food for longer, thus reducing waste. From mixing thawed herbs with oil or water and freezing them in ice cube trays—perfect for tossing straight into soups and stews—to splitting ground beef and freezing flat to save space, the retailer hopes the store will help teach customers new ways to freeze food and reduce waste at home.
The available items were picked from behind research that revealed the most common items Brits discard because they are about to spoil – including milk, eggs, bread and onions – as well as other foods commonly wasted, such as bananas and herbs.
Development and alignment with the purpose of the brand
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“This is an excellent and unique concept from Sainsbury. We need to look at our food storage and how we can ensure that we waste as little as possible,” he said
Catherine David, director of Collaboration and Change at WRAP, whose 2015 study found that Brits waste the most food across Europe. “Sainsfreeze will definitely help inform people about their food storage, and what unexpected items they can freeze to ensure food waste is reduced. As food waste costs the average family with children around £730 a year, especially in the current climate where we are all looking for ways to save Money wherever we can, this will really help our food for longer. It would be great to see more of these programs rolled out across the country and reach more people.”
Sainsbury is committed to halving food waste across its operations by 2030. The retailer has not sent any waste to landfill since 2013; He recently joined fellow UK grocery giants Marks and SpencerAnd the Tesco And the Waitrose in removing “best before” dates on 276 products. September also marks one year since the start of Sainsbury
I work with
neighborIt has donated more than five million meals to those most in need.
Ruth CranstonSainsbury’s Director of Corporate Responsibility and Sustainability said, “We recognize that the way our customers shop and eat has benefits for their health and our planet as well. This is why our mission – to help everyone eat better – supports our customers to make healthier and more sustainable choices.”
“When people think about climate change, food waste is often overlooked,” she added. “Around A third of food is produced for human consumption Lost or lost and contribute to the enormity 8-10 percent
of greenhouse gas emissions worldwide each year. That’s why we launched Sainsfreeze – to help customers try to combat food waste and learn helpful hints and tips along the way. Innovative freezing not only allows us to save food that would otherwise be discarded, but also allows us to purchase discounted food closer to the expiration date, saving more money on our weekly grocery bill.”
All surplus food from Sainsfreeze will be donated to Sainsbury’s charity partner for food redistribution fare shareensuring that nothing is wasted.
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