Smart Tech Fuels a Booming Fitness Campaign

Smart Tech Fuels a Booming Fitness Campaign

China’s first national flying league eventually kicked off in Xi’an, Shaanxi Province, on Saturday, attracting around 400 players.

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Thanks to the rapid development of online platforms, fitness enthusiasts in China now have more choices for sports events by joining online competitions, which has become a new trend since the emergence of the COVID-19 pandemic in early 2020.

To celebrate the 14th National Fitness Day on August 8, online challenges organized by the General Authority for Supply Commodities have been held across the country from late April.

More than 100 online sports events were organized during this time, supported by more than 50 platforms. By last month, about 12 million people had participated in these events, and 2.7 million participants had received certificates of recognition for their achievements.

In addition to daily fitness enthusiasts, online challenges have attracted Chinese and world Olympic champions, including Olympic short track speed skating champion Wu Dajing, Olympic weightlifting champion Liu Xiaojun and women’s shot put star Gong Lijiao.

Along with traditional online challenges like running, cycling, and rope skipping, other sports, including frisbee and ice and snow events, have been added to the online challenges.

One such example is the 2022 National Online Triathlon Challenge, taking place August 8-21. Participants, who signed up for the smart apps, chose to complete the 51.5km or 25.75km challenge through running, swimming and cycling. Results were uploaded online for comparison with other participants, and those who completed the challenges were awarded digital medals and given the chance to win national team sportswear.

SCA also organized an online fitness carnival from August 8 to 31, which included challenges such as skateboarding, rope skipping and juggling football. Participants simply need to photograph and upload their work online to complete the challenge.

Ding Dong, an official with GASC, said: “Despite the pandemic, online fitness challenges can attract and motivate more people to get involved in sports and embrace fitness. There are no time or location limits, so participants can join these challenges at any time. Where and anytime they want.

Exercising at home by watching exercise videos or live broadcasts has become very popular in China. Compared to going to crowded gyms, more people are following online trainers at home, especially during the pandemic.

According to a report by short video platform Douyin in March, the number of fitness videos on the platform last year increased by 134% year on year, while the number of creators for such videos increased by 39%. Compared to the previous year, there was a 208 percent rise in the number of online fitness trainers’ followers.

Revenue from live fitness broadcasts on Douyin increased 141 percent year-over-year, and a growing passion for exercise at home led to rapid growth in sales of some equipment.

According to the Spring/Summer 2022 Sports and Fitness Consumption Trends Report published by the Jingdong Institute of Consumer and Industrial Development, sales of yoga and dance products have risen rapidly since March.

Sales of yoga stretchers grew 868 percent, yoga shoes 816 percent, and yoga bags 104 percent.

The China Online Fitness Industry Development Report 2022 released by Intelligence Research Group shows that the market size of the country’s online fitness sector experienced a growth of 36.2 percent in 2020, and its market value reached 369.7 billion yuan.

“As more people get attracted to fitness and sports, habits are changing,” Ding said. “Many people get used to ending their training through online platforms, and rely on them more.

“Platforms also serve as traditional clubs and sports organizations. People use them to organize events, share information and communicate. We hope that these online events and platforms will help more people get used to exercising and exercising.”

The rapid growth of the smart and online fitness sectors in China is the result of the efforts made by the nation over the years.

This commitment was underlined when the revised Law on Physical Culture and Sports, based on the original version enacted in 1995, was passed at the June session of the Standing Committee of the National People’s Congress, China’s top legislature. The revised legislation enters into force on January 1.

National fitness is a major focus of the revised law, which states that local governments are responsible for providing sports facilities and activities, and that a system of sports advisors is being strengthened across the country.

The law also stipulates that the nation must ensure equitable participation in sports for all people, especially juveniles, women, the elderly and people with disabilities.

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